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But from the 1950s onwards, this ancient belief was to be severely challenged. After a century of humiliation and intervention by foreign powers, Chairman Mao sought to rebuild China#39;s dignity.但是在1950年前,这种古老的信仰被残酷的践踏,外国的侵略势力对中国持续了近一个世纪的粗涉并使中国蒙辱。毛泽东追求重塑中国的尊严。Mao believed strongly in self-reliance, achieved through using all of nature#39;s resources. Mao#39;s first concern was to feed the Chinese people by turning as much land as possible over to grain production, destroying non-cereal crops and uprooting fruit trees in the process.毛主席坚信自力更生,依靠丰富的自然资源来达成这一目标。毛主席首先关心的是中国人的吃饭问题,将尽可能多的土地转化为耕地,清除了非谷类作物,并将成行的果树连根拔起。A campaign to eliminate crop-raiding sparrows backfired when insect-eating birds were also targeted, causing an increase in insect pests.一场歼灭麻雀的战役导致了恰恰相反的结果。捕食昆虫的鸟竟然也成为了攻击对象,病虫害在所难免。 /201408/318719广告意义:利用有趣的动态历史画面讲述可口可乐的来龙去脉以及发展壮大,任何品牌都是历经历史沉淀后闪耀的珍珠,品牌文化的宣传让人们不仅了解产品,更加深了对品牌的认同感和情感依赖,品牌到最后营销的是一种品牌所承载的精神力量象征!广告双语文本内容:Have you ever wondered about the great mysteries of life, like how the universe began, who built the pyramids, the secret formula for Coca-Cola? Some scientists believe there may be a cosmic connections to these mysteries. No one knows for sure, but we do know that Coca-Cola has been around since the beginning of time.你曾想过生命最大的谜团,像是宇宙怎么开始的、谁建造金字塔、或是可口可乐的秘方吗?有些科学家认为这些谜团之间也许有种宇宙的连结。没人确切知道,但我们确实知道可口可乐自时间的开始就存在了。Okay, okay. Here#39;s the real story. Coca-Cola was invented right here in the City of Atlanta over 100 years ago. Back in 1886, a pharmacist named John Pemberton was experimenting with a new recipe. He took some secret ingredients and boiled them into a syrup. He thought that was pretty tasty. So he took some to Jacobs Pharmacy, where he mixed the syrup with carbonated water and placed it on sale for five cents a glass.好啦、好啦。这裡是真实的故事。可口可乐超过一百年前就在亚特兰大市这儿被发明出来。回到1886年,一名叫做John Pemberton的药剂师在实验一种新处方。他拿了些秘密材料,并将其煮沸成糖浆。他觉得那还满美味的。所以他拿了些到Jacobs药局,在那裡他将糖浆与苏打水混和,一杯卖五毛钱。And the rest is history. Thus was invented one of the greatest refreshments of all time. Dr. Pemberton#39;s accountant was named Frank Robinson, and it was his idea to call this new drink Coca-Cola. In fact, he created the now-famous trademark in his own handwriting. As words sp around Atlanta about this fashionable new beverage, sales began to increase.剩下的就是历史了。有史以来最棒的饮料就这样被发明出来。Pemberton药师的会计师名叫Frank Robinson,称这新饮料为可口可乐正是他的点子。事实上,他以他自己的字迹创造出现在知名的商标。当关于这个时髦新饮料的消息传遍亚特兰大时,销售也开始成长。During its first year, Coca-Cola sold an average of nine drinks a day. Dr. Pemberton never imagined the incredible future of his creation. In 1888, he sold the secret formula to a businessman named Asa Candler, who later formed a corporation to produce and distribute Coca-Cola.在它的第一年,可口可乐平均一天卖出九杯。Pemberton药师从未想像过他的创作那难以置信的未来。在1888年,他将秘方卖给了一位叫做Asa Candler的商人,他稍后成立了间公司来生产并配送可口可乐。Mr. Candler was a marketing genius, and he came up with countless creative ways to promote the product. He even deliver the syrup in barrels that were painted red to give them a distinctive appearance. As more and more people discovered this delicious new refreshment, Coca-Cola began to pop up all over America.Candler先生是个行销天才,他想出了无数种创意方式来推销那产品。他甚至把糖浆放在漆成红色的木桶裡配送,给它们醒目的外表。当越来越多人发现了这个可口的新饮品,可口可乐开始在美国各地出现。For years, Coca-Cola was served only in soda fountains. Then one day, a couple of clever guys named Thomas and Whitehead had an idea. Coca-Cola was so successful as a fountain drink. What if someone put it in bottles?多年来,可口可乐只有在汽水饮料机供应。接著有一天,名叫Thomas和Whitehead的一对聪明小伙子有个点子。可口可乐作为饮料机的饮品如此成功。如果有人把它装进瓶子呢?Bottles?瓶子?Yes, sir. Bottles. Folks could take them home.是的,先生。瓶子。人们可以带它们回家。Well, Mr. Candler thought that was a perfectly stupid idea, so stupid, in fact, that he told the two men they could bottle all the Coca-Cola they wanted. And he sold them the right to do that for just one dollar.这个嘛,Candler先生觉得那是个完美的蠢点子,事实上,愚蠢到他告诉那两人他们可以瓶装所有他们想装的可口可乐。他以仅仅一美元将瓶装的权利卖给他们。Of course, one thing Mr. Candler didn#39;t sell was his secret recipe. He agreed to sell them Coca-Cola syrup. They would add carbonated water. And Coca-Cola bottling had begun. It turned out that people loved Coca-Cola in bottles. Now they could enjoy it anytime they wanted.当然,Candler先生没有卖出的一件东西是他的秘密配方。他同意卖给他们可口可乐糖浆。他们会加入苏打水。接著瓶装可口可乐就开始了。结果明人们喜爱瓶装的可口可乐。现在他们可以在任何想喝的时候享用它。Coca-Cola was so popular, in fact, the competitors try to cash in on its success. So the bottlers decided to create something that made it easy for people to tell Coca-Cola from the impostors. And in 1916, they introduced the Coca-Cola contour bottle. Now people could be sure they were getting the real thing. The new bottle was so unique it became instantly famous.可口可乐如此受到欢迎,事实上,竞争者们都试着要趁机利用它的成功。所以瓶装业者决定要创作出某个能让人们轻易从仿冒者中辨认出可口可乐的东西。在1916年,他们推出了可口可乐曲线瓶。现在人们可以确定他们拿到的是真品。新的瓶子如此特别,因此迅速变得出名。In 1919, Candler sold the company to a group of investors, and a man named Robert Woodruff soon became the new company president. Mr. Woodruff#39;s goal was to make ice-cold Coca-Cola available to anyone, anytime, anyplace. Under his leadership, bottling plants became to pop up over the world. And Coca-Cola became the first truly global brand.在1919年,Candler将公司卖给一群投资者,一位叫做Robert Woodruff的男人很快就成了新公司的总裁。Woodruff先生的目标是要让冰凉的可口可乐能让任何人、在任何时间、任何地点都能买到。在他的领导之下,瓶装厂开始在世界各地出现。可口可乐成了第一个真正遍及全球的品牌。Over 100 years later, the formula is still a closely guarded secret, but the popularity of Coca-Cola is no secret. It#39;s the most recognized trademark in the world. And Coca-Cola is enjoyed in more than 200 countries, produced and sold by local bottlers, just like the one in your home town.在一百年之后,那配方仍是个被仔细保护的秘密,但可口可乐的受欢迎程度则不是秘密。那是世界上最多人认识的商标。可口可乐在超过两百个国家中让人享用,由当地瓶装厂生产及贩售,就像在你家乡的那个一样。Wherever you are, wherever you#39;re at thirst, the Coca-Cola company and Coca-Cola bottlers answer the need for refreshment in many different ways. But the shining star is and will always be Coca-Cola—the original soft drink, unique, delicious, authentic, and fun!无论你在哪里、无论你在哪里感到口渴,可口可乐公司和可口可乐瓶装业者会用许多不同的方式回应你对清凉饮品的需求。但闪耀的明星一直都是、永远都会是可口可乐--原创的气泡饮料、特别、可口、真正的、有趣的!There#39;s only one Coca-Cola—the most refreshing drink in the universe.只有一家可口可乐--世界上最清凉的饮料。 Article/201409/327717UNIDENTIFIED FEMALE: See, if you can I.D. me. 看你能否鉴别出我。My official language is French, because I got my independence from France in 1960, but I#39;m located in Western Africa. 我的官方语言是法语,因为我于1960年从法国独立出来的,但我并不在西非。My borders touch Angola, Cameroon, Gabon and the Atlantic Ocean. 我与安哥拉、喀麦隆、加蓬和大西洋相邻。I#39;m the Republic of Congo, a nation of 4.5 million people. 我是刚果共和国,有四百五十万人口。Almost half of those people leave below the poverty line. 几乎大半的国民都生活在贫困线之下。Unemployment in the Republic of Congo is 53 percent. 刚果共和国的失业率高达53%。That#39;s why there is so much poaching, illegal hunting. 这就是为什么有这么多偷猎,即非法打猎的原因。In this case, hunting of endangered animals like the African forest elephant. 在这个事件中,猎捕濒临灭绝的动物,例如非洲森林象。Their tusks are ivory. 他们的牙就是象牙。It#39;s a valuable material that poachers are willing to kill them for, even at the risk of the hunters#39; own lives.偷猎者愿意杀掉大象来获得珍贵的象牙,甚至不惜冒着生命危险。 /201403/278933One of the most common多数超重的人things that overweight people say to me is,对我重复谈到的一点是;I#39;ve got a slow metabolism.我的新陈代谢速度慢;I eat just the same or even less than my slim friend,我和我的瘦人朋友吃得差不多 甚至还少;But yet I put on weight.;但我就是体重增加Another way of putting it is,另一种说法是;I only have to look at a cream cake and只是看一看奶油蛋糕 I gain half a stone.;我就会长半英石重To find out if overweight为了研究体重超标的人people do have a slow metabolism, they brought是否新陈代谢速度缓慢 他们找来了slim and overweight volunteers一些瘦人和胖人志愿者 into a calorimeters, sealed chambers进入一个配有热量计的密封室where they could measure how many在这里可以通过测试人们吸进的氧气量calories people were burning off和呼出来的二氧化碳量by measuring the oxygen breathed in and carbon-dioxide breathed out.来测量他们消耗的卡路里At all times of day, the overweight person在一天时间里 胖人事实上ws in fact using more calories than their thin friend.比他们的瘦朋友们消耗更多的卡路里That came as a little bit of a surprise to us,这点只是让我们略微惊讶but a great surprise to them.而他们则非常的惊讶We could show that, rather than having a low metabolic rate,我们能指出 他们不是新陈代谢速度慢in fact it was even higher than the lean subjects.事实上 胖人新陈代谢比瘦人还快Every activity they did took up more energy每一项活动 他们都会消耗更多的能量because they had a bigger body weight to carry around.因为他们有更沉重的身体需要负担This idea that overweight people所谓胖人新陈代谢慢的观点have a slow metabolism is in fact a complete myth.事实上是一个不切实际的神话 Article/201306/244827

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