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2018年11月15日 14:36:34|来源:国际在线|编辑:预约解答
Heineken is the second biggest brewing company in the world after AB InBev. But it’s tired of being second, and it has plans to move into the top spot with a secret weapon: non alcoholic beer.喜力是世界第二大啤酒酿造公司,仅次于百威英。但是它已厌倦了第二,计划抢占第一的宝座,它的秘密武器就是无酒精啤酒。Heineken 0.0, which it recently launched at the Spanish Grand Prix, is the company’s attempt to push itself ahead of AB InBev by targeting a non-traditional beer audience. That audience is the group of consumers who want beer, but don’t want to get drunk.近日,喜力公司在西班牙大奖赛上推出了无酒精啤酒喜力0.0,瞄准非传统啤酒消费者,试图赶超百威英。所谓的非传统啤酒消费者就是想喝啤酒又不想喝醉的消费者群体。It’s a small group, but it’s a present group. In Europe, zero alcohol beer sales grew around 5 percent per year from 2010 to 2015. Heineken 0.0, which has half the calories of both regular Heineken and Coca Cola, could be the future of that growth — if AB InBev doesn’t get there first.虽然这个群体数量不大,但正值流行。2010年到2015年,欧洲的无酒精啤酒销量每年增长约5%。喜力0.0所含热量只有普通喜力啤酒和可口可乐的一半,可能构成未来的销量增长,前提是百威英没有捷足先登。Heineken’s battle to the top also includes starting a “High End” line of its own with craft breweries like the High End line at AB InBev.喜力还计划像百威英一样利用精酿酒厂打造自己的“高端”产品线。Although, it might want to learn from the backlash AB InBev is receiving. The largest brewer in the world has been accused of everything from market manipulation to hop hoarding. Heineken 0.0 will feature different challenges, though. If there’s one thing the company can feel safe about, it’s that craft beer lovers and brewers won’t be mad about a move to dominate non alcoholic beer.不过,喜力倒是要从百威英遭到“讨伐”这一事件中汲取经验教训。作为世界上最大的啤酒酿造公司,百威英被指控操纵市场以及囤积啤酒花。尽管喜力0.0未来肯定会遇到各种挑战,不过喜力大可以放心,精酿啤酒爱好者和酿酒商是不会反对喜力抢占无酒精啤酒市场的。 /201705/510214

Here#39;s What Playing an Instrument Can Do for Your Brain弹奏乐器对大脑有什么积极影响Great news for all you musicians out there: Playing an instrument may boost reaction time, according to a new study. The added perk is something people of all ages can likely benefit from, say the study authors, but it may be especially important for older adults whose reaction times get slower with age.有个好消息要告诉所有音乐家:最新研究表明,弹奏乐器能加快大脑反应。该研究作者表示,多大年龄的人都能从中受益,但对上年纪大脑反应变慢的老年人尤为有效。Lead author Simon Landry, a Ph.D. candidate in biomedical science, says that playing an instrument requires the use of multiple senses, and that practicing regularly can fine-tune those senses over time.该研究的主作者Simon Landry,是位生物医学在读士。他说弹奏乐器会调动多种感官,经常弹奏则能让这些感官更加协调。;Musicians have to feel the (for example) string on their finger, but they also need to accurately press on the strong for the right sound to be produced,; he told RealSimple.com in an email. This long-term training ;leads to a strengthening of sensory neural pathways,; he added, especially when skills are built up over many years.“音乐人弹奏时手指会触碰到琴弦,同时也要注意找到正确的音阶,”他通过邮件告诉RealSimple.com网站,“长期弹奏能加强感觉神经通路,假以时日,能让反应能力持续加强。”Landry also notes that, because reaction times naturally decline with age, playing an instrument might help fight some cognitive signs of aging and help older adults stay alert.Landry还指出,随着年龄增长,大脑反应能力会自然退化,弹奏乐器能延缓认知老化,让老年人保持灵敏的反应能力。It#39;s too early to assume broader brain benefits beyond what the study showed, he says—although previous research has suggested a link between reaction time and cognitive function. A 2015 study also found that musical therapy (in that case, singing) boosted memory in people with dementia.他还补充说,虽然之前的研究发现反应时间和认知功能之间有联系,但目前针对弹奏乐器对大脑的帮助还不能做进一步推断。一项2015年的研究也发现音乐疗法(比如唱歌)能有效帮助老年痴呆症患者改善记忆能力。Landry#39;s results, published in the journal Brain and Cognition, provide good context for further research.Landry发表在《脑与认知》期刊的研究结果,为之后的研究提供了很好的背景。;If we can link playing music, or any form of multisensory training, for that matter, with preventing cognitive decline in elder musicians,; he says, ;then it would provide good evidence for the helpfulness of such a training in a larger population.;“如果我们能找到演奏音乐或任何形式的多感官训练与减缓老年音乐家认知能力退化之间的联系,就能利用这种训练造福更多的人。”他说。译文属原创,仅供学习和交流使用,未经许可,。 /201701/488498

Festivals Toys节日玩具Toys during festivals are quite flowery and customary. In the Spring Festival, people use firecrackers and fireworks; in the Lantern Festival, there are lanterns in the shape of lotus, monkeys, dragons, etc; in the Pure Brightness kites will be flown in the blue sky;and during the Dragon Boat Festival, people will take sachet with them. Old people#39;s sachet looks like a peach,symbolizing longevity while children#39;s sachets are of lovely patterns, with fragrant herbs inside to ward off evil spirits. In ancient times, they were also a token of love that a girl would give to her beloved.在节日期间玩具都相当华丽和的习惯的。在春节,人们用鞭炮和烟花;在元宵节,有莲花,猴子,龙,等形状的灯笼;在清明风筝会在蓝天飞行;而端午期间,人们会携带香包。老人们的香包看起来像桃子,象征着长寿,而孩子们的香囊是可爱的图案,里面有香草辟邪。在古代,它们也是爱情的信物,女孩通常会送给她心爱的人。 /201610/471433

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